We know Consumer Products - Inside & Out – Literally!       

Inside: Nancy Cesari Myers, our Founder & President stood in your shoes as a consumer packaged goods marketer at Nabisco-Kraft for 9 years, and faced all kinds of challenges on new product launches, including trying to find the right name.

Outside: We’ve solved numerous naming challenges for leading consumer products marketers such as Kraft, Nestle, Quaker/Frito, Campbell's, McDonald’s, GlaxoSmithKline, Walmart and others over the last 13 years. All of our projects are generated from client referrals, and most are repeat engagements within a company. Our happy clients are our best proof our process works.

Nancy has the experience and judgment to know which names work – from the perspective of the consumer and the brand. And Nancy will be your personal contact at NameLogic, since she works directly on every project we take on. Nancy is supported by a high caliber Creative Team with a diverse range of industry experience. For each project, we put together the right combination of skills and experience to solve each naming challenge.