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Some of you may be familiar with our NameLogic tagline, "Inspired names that make sense." Since this is our goal for each name we develop, we figured what better topic to address in our first e-newsletter.
In the dog eat dog world of launching new products, we all know there are many things that affect a new product's success or failure. Assuming we've achieved our distribution targets, we should consider two marketing essentials:
1. Have we generated awareness & trial? (Have they heard of us – Are they willing to try us?)
2. Does our product experience deliver? (Will they choose to buy us again?)
Choosing the right name for our new product has a BIG impact on #1. Is our consumer aware of our product, and have we convinced them to try it?
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Welcome to our premier issue! After several clients requested a newsletter on naming, we agreed it was a great idea, since it's not every day that you are charged with developing names for new products - so here we are with some thought starters. You are also always welcome to call us at 972.735.8380.
In our next issue, due out in Fall, we'll tackle the question, "Is the consumer always king when it comes to selecting the right name?" We'll also be featuring the results of our Naming Survey, so please help us by participating. |
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| After observing many generic names that are launched, we decided to acknowledge the truly inspired name choices that helped distinguish their products in their respective categories. Drum roll, please…. |
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Our first inductee is Nestle Ice Cream Company's Sunken Treasure®, a kids frozen novelty. The name highlights the unique benefit of marine-themed gummy candy pieces inside the ice pop. If this breakthrough product had a name like 'Blue Pops', which could have easily been the uninspired choice, the line would've melted right into the shelf!
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