 |
Our NameLogic tagline, “Inspired names that make sense” is our goal for each name we develop, so we’re addressing this important topic in our first newsletter.
In the dog eat dog world of launching new products, many factors affect a new product’s success or failure. Assuming we’ve achieved distribution targets, we should consider two essentials:
1. Have we generated awareness & trial (Do they know us? Will they try us?)
2. Does our product experience deliver (Will they buy us again?)
Choosing the right name impacts trial
Choosing the right name has a BIG impact on #1. Is our consumer aware of our product, and have we convinced them to try it?
Read more >
|
 |
 |
Welcome to our first issue! Our hope is to provide some useful thought starters for your name development journey. Over the past decade, it has become so challenging to find available, on-strategy names that it requires a unique approach; blending skillful trademark navigation with truly innovative creative development.
Our next issue due in Fall, will address the question, ‘Is the consumer always king when it comes to selecting the right name?’ We’ll also share the results of our survey, so please participate. You are also always welcome to call us at, 972.735.8380. |
|
 |
| Once consumers tell you what’s driving the appeal of a new product, you’re ready to develop Benefit-Driven Names. To illustrate this, here are three examples of names developed by NameLogic: |
 |
Read more >
|
 |
